I am a communications strategist, designer and developer who has worked in public affairs, market research and politics for much of my career.
I believe technology should take care of the mundane and allow people to concentrate on the relationships and long-term goals that build a brand. Time spent improving user experience is time well spent and a bad user interface is bad customer service. Innovation has to focus on people.
I’ve always been fascinated by design and human behaviour. I love to improve things, whether it’s a design or a process. That’s driven me to be proactive, and it’s compelled me to be a more concise communicator. Where resources are limited, It’s important to differentiate between the ‘ask’ and the need. It’s equally important to anticipate how the needs of your organization (and your team) will change five years from now and to pursue constructive frontiers of innovation.