Tracking Codes, Analytics and Integration
Setting up Google Analytics, or any analytics for that matter, requires consultation. It’s relatively easy to turn on a spigot of data, but a developer like me has to be more mediator, consultant, confidant and therapist to work out who needs what and how. And Data is especially useless without benchmarks and historical reference and to preserve those metrics through multiple iterations of a website requires a coordinated plan.
I zeroed in on what data points were important to our user-base and built them lists, tables and tracking graphs that fit their workflow. We called this MyFinancials.